MY INVOLVEMENT

Branding Identity Design, Custom Illustration,

Specialised Print Design, Website Consultation

The project

The mother brand to a family of four lodges set in various remote African locations, Seolo Africa offered a special challenge of rebranding itself and all of its subsidiary brands to create unity. "Seolo" meaning 'termite mound', this brand utilises the dynamic of a termite colony to portray it's truly African approach to fellowship in nature. With alike hand-sketched imagery for each of the brands, the Seolo name stays prominent in each of the brands while still allowing them to maintain their individuality. Working with a team of writers, web developers and strategists, we were able to simultaneously build these four brands into the entity that they are today.