MY INVOLVEMENT

Branding Identity Redesign & Conceptualisation, Custom Illustration

The project

Highly-skilled international chef, Justine Lindsay has created her own eponymous brand and online personality, Justine Lindsay Food. With a career abroad and a wealth of experience under her belt (such as being the private chef to F1 Champion Lewis Hamilton), Justine Lindsay's brand required an identity that both explores her international experience and pays tribute to her South African heritage. Being the personable influence she is, the hand-sketched imagery of the travelling Skua Seabird and South African Strelitzia offers a personal, warm touch to her brand while giving a subtle hint into the breath of her professional career and travels.