MY INVOLVEMENT

Branding Identity Design & Conceptualisation

The project

Rebranding a company under a new name is never an easy task, which is why a clever, bold identity is imperative in taking its consumers by storm. Drumbeat Steam, a corporate Medical Aid brokerage, required a fresh face to introduce their new name to their market. Traditionally Jeremiah Brokers, the company's ethos remains "You Are Our Most Valuable Asset" and they live their brand by upholding their clients needs above all. In order to demonstrate their professionalism and security, a clean, minimal and striking appearance is used while playing on the idea of a drum to symbolise the brand name. A simple identity utilising negative space sets them apart and keeps the name Drumbeat Steam front of mind.