MY INVOLVEMENT

Branding Identity Design & Conceptualisation, Custom Print Design

The project

A truly unique concept to South Africa, The Living Practice has been designed as an empowering guide for youth to learn and implement individualised skills and techniques to best prepare for life's challenges. Founder and creator, Tyne Potgieter has developed an incredible special programme, focusing on the most integral years of a person's growth. Using the imagery of the Sage plant as the brand's identifier, an element of natural healing is translated and accompanied by earthy greens to give a sense of life and calm.